Pages 12 & 13: more total environment ‘70.
“Bedspreads are a whole new world of style! Pulsating! The new generation beat of kinetic designs, going daringly dimensional in great color combinations!”
I feel a migraine coming on through that kinetic generational beat.
Good Morning, Starshine by Oliver, ca. 1969
Pages 10 & 11: Love Its New Look
10: “Trendsetting 2-piece midi set takes a shine to crushed patent vinyl.”
11: “Poncho power makes itself known, swinging out free ‘n wide above teamable pants.”
Midi, the world’s most misunderstood hemline, meets Poncho, the world’s most misunderstood knitwear.
I Wanna Be Free by Yellow Hair
Pages 8 & 9: More ways to make your pad into a total environment ‘70.
Green-Eyed Lady by Sugarloaf, 1970
Pages 6 & 7: Acrilan Nature Girls Get With It!
6: “The newest, full-swinging way for a poncho set-up to go … muffled and paired with the lean-bean jumpsuit!”
Jumpsuits with ponchos! The ultimate ’70s fashion statement!
7: “One of the most exciting looks today: midi sweater-coat makes a smashing cover-up for the already ‘with it’ look of a tunic ‘n pants put-together.”
I’d buy this in purple, because Acrilan demands synthetic color! The browns are just lying!
Time For Livin’ by The Association, 1968
Pages 4 & 5: environment ‘70!
“Surround yourself with dramatic simplicity. Become involved with the crisp, well designed forward look of today. Mix and remix the variety of textures, materials and colors … plastic plastics, bouncy blacks, shaggy carpets, dazzling whites, lacquered woods, chrome, glass … all designed to be used together and to make today’s shrinking rooms seem larger, brighter … this is your ENVIRONMENT ‘70.”
Page 3: Slink you can swing in!
“Outrageously opulent, the sort of velvet you can almost pour. Shimmering with just enough cling in a luscious blend of acetate, cotton panné velvet. Slip into the tunic, scooped and long-sleeved with 3 button panel cuffs. Sash it nice ‘n easy with a sensational tasseled rope. Wide leg pants pull on with elasticized waist-band.”
colors: 30 silver or 69 purple.
That is just about the best orgy-inciting copy I’ve ever read. Wear this to the tune of Knock Three TImes.
Delta Dawn by Tayna Tucker, 1972
My grandma loved this song, she listened to it in her Double Knit Knack 2-pc. pantset, which was two years old at the time this song took over the airwaves of her kitchen radio in 1972.
Page 2: The Double Knit Knack!
You can never have too many orange double knit slacks. And why include shirt buttons when a picture of them will do just as well?
My grandma used to listen to Delta Dawn in just such an outfit.