var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-17473766-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); Background music and additional scans for the Montgomery Ward catalog, Fall and Winter 1970 posts presented by Lily Duschene, over @ Lethal Dose.Tumblr (3.0; @wishbook1970)http://wishbook1970.tumblr.com/<img src="http://25.media.tumblr.com/tumblr_l6zqaxUfYL1qca3ido1_r1_500.jpg"/><br/><br/><p>Nothing inspires one to lounge like exciting fur fakery in striking ocelot-print Malden Pile!</p>http://wishbook1970.tumblr.com/post/937119918http://wishbook1970.tumblr.com/post/937119918Wed, 11 Aug 2010 09:47:00 -0400montgomery ward 1970<iframe class="tumblr_audio_player tumblr_audio_player_876081267" src="http://wishbook1970.tumblr.com/post/876081267/audio_player_iframe/wishbook1970/tumblr_l6c0u4wKkF1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F876081267%2Ftumblr_l6c0u4wKkF1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="169"></iframe><br/><br/><p><em><strong>Sweet Talkin’ Candyman </strong></em><strong>by Bob Stone ca. 1970</strong><em><strong> Beyond The Valley of the Dolls Soundtrack</strong></em></p>http://wishbook1970.tumblr.com/post/876081267http://wishbook1970.tumblr.com/post/876081267Thu, 29 Jul 2010 14:32:28 -0400beyond the valley of the dolls<img src="http://25.media.tumblr.com/tumblr_l6c0kpcR8P1qca3ido2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_l6c0kpcR8P1qca3ido1_r1_500.jpg"/><br/> <br/><p>Here are some ugly robes for those young sluts <a title="valleydoll" target="_blank" href="http://www.donnalethal.com/2010/07/above-valley-of-dolls.html">over there</a> to cover themselves with.</p>http://wishbook1970.tumblr.com/post/876060837http://wishbook1970.tumblr.com/post/876060837Thu, 29 Jul 2010 14:26:00 -0400disrobed<iframe class="tumblr_audio_player tumblr_audio_player_840714797" src="http://wishbook1970.tumblr.com/post/840714797/audio_player_iframe/wishbook1970/tumblr_l5wt6olqRp1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F840714797%2Ftumblr_l5wt6olqRp1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="85"></iframe><br/><br/><p><strong><em>Not Be Found</em> by The Love Generation, ca. 1968</strong></p>http://wishbook1970.tumblr.com/post/840714797http://wishbook1970.tumblr.com/post/840714797Wed, 21 Jul 2010 09:23:12 -0400love generation<img src="http://24.media.tumblr.com/tumblr_l5t9ufCowI1qca3ido1_r1_500.jpg"/><br/><br/><p><strong>Tiptoe through the Tulip Towels</strong></p>http://wishbook1970.tumblr.com/post/832331118http://wishbook1970.tumblr.com/post/832331118Mon, 19 Jul 2010 11:32:00 -0400bathroom<iframe class="tumblr_audio_player tumblr_audio_player_832325031" src="http://wishbook1970.tumblr.com/post/832325031/audio_player_iframe/wishbook1970/tumblr_l5t9r1UYyy1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F832325031%2Ftumblr_l5t9r1UYyy1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="85"></iframe><br/><br/><p><strong><em>Crystal Blue Persuasion</em> by Tommie James and the Shondells, ca. 1969</strong></p>http://wishbook1970.tumblr.com/post/832325031http://wishbook1970.tumblr.com/post/832325031Mon, 19 Jul 2010 11:30:37 -0400toilet bowl cleaner<img src="http://24.media.tumblr.com/tumblr_l5t94jHhsC1qca3ido1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_l5t94jHhsC1qca3ido2_500.jpg"/><br/> <br/><p><em><strong>WOW! Way-out weigh-in scales!</strong></em></p> <p><strong>These new “turned-on” scales are really out-a-sight! Now you can even bring the Age of Aquarius to your bathroom! Shiny vinyl over enameled steel case.</strong></p> <p><strong>Zodiaction — Lady Bugaboo — Lack-a-daisycal — Leap Froganoff</strong></p> <p>Lord, how I would love to have a job writing this kind of copy!</p>http://wishbook1970.tumblr.com/post/832287928http://wishbook1970.tumblr.com/post/832287928Mon, 19 Jul 2010 11:17:00 -0400bathroom<iframe class="tumblr_audio_player tumblr_audio_player_815400799" src="http://wishbook1970.tumblr.com/post/815400799/audio_player_iframe/wishbook1970/tumblr_l5ltlu0O9B1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F815400799%2Ftumblr_l5ltlu0O9B1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="85"></iframe><br/><br/><p><strong><em>Come And Get It</em> by Badfinger, ca 1969</strong></p>http://wishbook1970.tumblr.com/post/815400799http://wishbook1970.tumblr.com/post/815400799Thu, 15 Jul 2010 10:58:42 -0400badfinger<img src="http://25.media.tumblr.com/tumblr_l5lt765FcT1qca3ido1_500.jpg"/><br/><br/><p><strong>Page 367: <em>What are the newest looks?</em></strong></p> <p>I’ll take some sideburns with my wide tie and double breast.</p>http://wishbook1970.tumblr.com/post/815376693http://wishbook1970.tumblr.com/post/815376693Thu, 15 Jul 2010 10:49:54 -0400suit<img src="http://25.media.tumblr.com/tumblr_l5lt3jngOl1qca3ido1_500.jpg"/><br/><br/><p><strong>Page 366: <em>What is the 24-way wardrobe? </em>It’s 2 year ‘round suits that mix and match to give you 24 great looks</strong></p>http://wishbook1970.tumblr.com/post/815370039http://wishbook1970.tumblr.com/post/815370039Thu, 15 Jul 2010 10:47:43 -0400suit<iframe class="tumblr_audio_player tumblr_audio_player_798384942" src="http://wishbook1970.tumblr.com/post/798384942/audio_player_iframe/wishbook1970/tumblr_l5el6jXLZY1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F798384942%2Ftumblr_l5el6jXLZY1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="85"></iframe><br/><br/><p><em><strong>Which Way you Goin’, Billy?</strong></em> by The Poppy Family ca. 1970</p>http://wishbook1970.tumblr.com/post/798384942http://wishbook1970.tumblr.com/post/798384942Sun, 11 Jul 2010 13:13:31 -0400poppy family<img src="http://25.media.tumblr.com/tumblr_l5ekv2srDp1qca3ido1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_l5ekv2srDp1qca3ido2_500.jpg"/><br/> <br/><p><strong>Pages 390 & 391: <em>The Leader Look in Golds</em></strong></p>http://wishbook1970.tumblr.com/post/798366259http://wishbook1970.tumblr.com/post/798366259Sun, 11 Jul 2010 13:06:38 -0400gold<img src="http://24.media.tumblr.com/tumblr_l5ekjqKZmI1qca3ido1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_l5ekjqKZmI1qca3ido2_500.jpg"/><br/> <br/><p><strong>Pages 388 & 389: <em>The Leader Look in Knits</em></strong></p>http://wishbook1970.tumblr.com/post/798346509http://wishbook1970.tumblr.com/post/798346509Sun, 11 Jul 2010 12:59:00 -0400leader<img src="http://25.media.tumblr.com/tumblr_l5ejdz6f0l1qca3ido1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_l5ejdz6f0l1qca3ido2_500.jpg"/><br/> <br/><p><strong>Pages 12 & 13</strong>: more total<em><strong> environment ‘70.</strong></em></p> <p>“Bedspreads are a whole new world of style! Pulsating! The new generation beat of kinetic designs, going daringly dimensional in great color combinations!”</p> <p><em>I feel a migraine coming on through that kinetic generational beat.</em></p>http://wishbook1970.tumblr.com/post/798278522http://wishbook1970.tumblr.com/post/798278522Sun, 11 Jul 2010 12:54:00 -0400environment '70<iframe class="tumblr_audio_player tumblr_audio_player_798323904" src="http://wishbook1970.tumblr.com/post/798323904/audio_player_iframe/wishbook1970/tumblr_l5ek60I7zd1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F798323904%2Ftumblr_l5ek60I7zd1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="169"></iframe><br/><br/><p><em><strong>Good Morning, Starshine</strong></em> by Oliver, ca. 1969</p>http://wishbook1970.tumblr.com/post/798323904http://wishbook1970.tumblr.com/post/798323904Sun, 11 Jul 2010 12:51:36 -0400hair<img src="http://24.media.tumblr.com/tumblr_l5ejunPljB1qca3ido1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_l5ejunPljB1qca3ido2_500.jpg"/><br/> <br/><p><strong>Pages 10 & 11: <em>Love Its New Look </em></strong></p> <p><strong>10:</strong> “Trendsetting 2-piece midi set takes a shine to crushed patent vinyl.”</p> <p><strong>11:</strong> “Poncho power makes itself known, swinging out free ‘n wide above teamable pants.”</p> <p>Midi, the world’s most misunderstood hemline, meets Poncho, the world’s most misunderstood knitwear.</p>http://wishbook1970.tumblr.com/post/798305923http://wishbook1970.tumblr.com/post/798305923Sun, 11 Jul 2010 12:44:00 -0400zodiacmidi<iframe class="tumblr_audio_player tumblr_audio_player_782534205" src="http://wishbook1970.tumblr.com/post/782534205/audio_player_iframe/wishbook1970/tumblr_l57jojbSXk1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F782534205%2Ftumblr_l57jojbSXk1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="85"></iframe><br/><br/><p><em><strong>I Wanna Be Free</strong></em> <strong>by Yellow Hair</strong></p>http://wishbook1970.tumblr.com/post/782534205http://wishbook1970.tumblr.com/post/782534205Wed, 07 Jul 2010 17:57:55 -0400yellow hair<img src="http://25.media.tumblr.com/tumblr_l57j94OQuK1qca3ido1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_l57j94OQuK1qca3ido2_500.jpg"/><br/> <br/><p><strong>Pages 8 & 9: </strong>More ways to make your pad into a total<em><strong> environment ‘70.</strong></em></p>http://wishbook1970.tumblr.com/post/782505178http://wishbook1970.tumblr.com/post/782505178Wed, 07 Jul 2010 17:48:40 -0400environment '70<iframe class="tumblr_audio_player tumblr_audio_player_781111460" src="http://wishbook1970.tumblr.com/post/781111460/audio_player_iframe/wishbook1970/tumblr_l51ovkLz6n1qca3id?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fwishbook1970%2F781111460%2Ftumblr_l51ovkLz6n1qca3id" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="85"></iframe><br/><br/><p><strong><em>Green-Eyed Lady</em> by Sugarloaf, 1970</strong></p>http://wishbook1970.tumblr.com/post/781111460http://wishbook1970.tumblr.com/post/781111460Wed, 07 Jul 2010 09:52:40 -0400sugarloaf<img src="http://25.media.tumblr.com/tumblr_l56x63zlw71qca3ido1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_l56x63zlw71qca3ido2_500.jpg"/><br/> <br/><p><strong>Pages 6 & 7: <em>Acrilan Nature Girls Get With It!</em></strong></p> <p><strong>6:</strong> “The newest, full-swinging way for a poncho set-up to go … muffled and paired with the lean-bean jumpsuit!”</p> <p><em>Jumpsuits with ponchos! The ultimate ’70s fashion statement!</em></p> <p><strong>7:</strong> “One of the most exciting looks today: midi sweater-coat makes a smashing cover-up for the already ‘with it’ look of a tunic ‘n pants put-together.”</p> <p><em>I’d buy this in purple, because Acrilan demands synthetic color! The browns are just lying!</em></p>http://wishbook1970.tumblr.com/post/781109063http://wishbook1970.tumblr.com/post/781109063Wed, 07 Jul 2010 09:51:00 -0400brown